Top Social Media Tips for Business Owners


Top Social Media Tips for Business Owners


As a business owner, you want to be doing absolutely everything you can to maximise the productive potential of your company for obvious reasons. In these modern times, you can hire all the right people, you can invest your money in the right places, and you can have the best technology that money can buy, but none of that will matter if your social media presence is lacking.

Gone are the days of traditional advertising: social media is the new battlefield on which businesses are fighting for potential customers’ attention. Here are some tips to maximise your company’s impact on the three most lucrative social media platforms for businesses:


Many people nowadays discount Facebook as a dying entity, claiming that Twitter and Instagram will overtake it as the final word for social networking, but as of yet, it still cannot be beaten on numbers. In the UK alone, there are over 51.5 million individual users of Facebook, compared to 28 million Instagram users and only 17.5 million Twitter users. The numbers speak for themselves – if you want to reach the most people, Facebook is the way to go.

In terms of method, it is incredibly important to work out who you should be targeting with your adverts, as there are so many people on the site that your message may have a harder time reaching its intended audience otherwise. Knowing your audience is even more crucial than it previously had been.

Another key feature of Facebook advertising is link retargeting. Facebook’s article explains more in-depth, but essentially it allows you to retarget your advertising campaigns towards people who have clicked on either adverts for your products or simply product posts on your own page – this hones in on their interest and reminds them of your presence to great effect. It is by far one of the most useful social media advertising techniques out there.


Instagram’s visual style is an excellent way of marketing your company. It is immediately attention-grabbing in a world where we ingest millions of discrete pieces of information each day. Trying out different content styles is essential here, rather than simply posting pictures. Shorter videos, longer videos, and even IGTV videos are all ways in which your audience will potentially engage with you more – you just have to try them all out and see what works for you.

A key method of advertisement on Instagram is the use of micro-influencers to promote your business. A micro-influencer is someone who possesses an audience of between 3,000 and 100,000, meaning they have a very dedicated, large following, but do not charge the exorbitant fees that more prominent influencers and celebrities do for advertisements. They can drive a large amount of traffic towards your Instagram page, and from there, you can gain new followers and customers or simply get them to endorse your product/service. They are an absolute invaluable resource in today’s social climate.


LinkedIn is a different beast to Twitter and Instagram, because the majority of its users are also business people. For this reason, you cannot simply sell to people on there. If this is what you want to do, you need to be more subtle, as people will understand that you are selling to them and will be turned away by this. Including your company in an amusing anecdote or talking about how your business came to be successful are often productive ways of doing this.

Primarily, you will want to use LinkedIn for building relationships with other business owners and employees so that you can mutually benefit from each other’s services in the future and perhaps even work on collaborative efforts with one another. The sky is the limit with what you can achieve through LinkedIn relationships.

Are you struggling to promote your business on social media or unsure where to start?

Some business owners don’t know where to start. Others might have a Facebook page with minimal following or engagement. Then some have invested heavily into growth but lacking any ROI because they cannot target and track effectively. No matter what stage you are at in your social media marketing journey – we can help.

We are a small digital agency dedicated to helping businesses of any size grow their presence on social media through strategic and cost-effective marketing. Quite simply, we fully manage your social media marketing, including content creation and curation, posting and optimisation, so you don’t have to, and we guarantee you social growth.

Let us take away the heavy lifting of marketing these channels to allow you to focus

on your core business offer. Get in touch with our team today.