Many small businesses benefit from harnessing the power of paid
social media advertising but why?

For many small businesses, budgets are tight, time is limited, and every decision
must count. So why are so many businesses turning to paid social media advertising
to grow? The simple answer is that it works, and it is one of the most cost-effective,
data-driven tools available today.

At Big Voice, we have seen first-hand how smart, strategic paid social can
supercharge everything from brand visibility to lead generation. Whether you are
trying to sell more, grow your team, or simply get your name out there, here’s why
investing in social ads can give you a big voice – without the big spend.

1. Target your ideal audience
One of the biggest advantages of paid social is audience precision, as you can
select audiences with specific demographics, behaviours, interests, and even job
roles. Therefore, you can choose to get your brand visible to a specific age group in
a specific area with specific interests. Alternatively, you might need to reach a
specific job title in mid-sized companies across the UK. Not only does this generate
more revenue by reaching the people most likely to buy from you, but it also
improves brand awareness by consistently showing up in the feeds that matter most
to your business.

2. Use social ads for more just sales
Social advertising isn’t just about pushing products, as it’s a powerful tool for non-
commercial goals too. Are you recruiting new staff or do you need to promote job
ads to specific roles or industries? Maybe you are running a non-profit organisation
and need to use ads to collect donations or build awareness of your cause.
Some businesses just want to build authority and credibility by sharing quarterly
reports or white papers to a highly targeted audience and capturing their contact
details in the process to use for a specific project. It is all about meeting your goals,
whatever they are, and social ads give you the tools to do it efficiently.

3. Drive traffic to your website
If you have spent time perfecting a landing page, webinar, or product launch, you
want the right people to see it, and paid social can direct targeted traffic exactly
where you want it to go. Whether it is a website landing page or an event registration
form, you can drive interest and action with minimal time wasted and get the right
people directed to click on your product or service.

4. Improve engagement and visibility
Social media algorithms can be tricky, especially when organic reach is declining, but
with paid social, you can put your best content in front of the people most likely to
engage. If you want more likes, shares, or video views and need to spark
conversations via Messenger, WhatsApp, or DMs, this is where social media ads let

you promote your best posts, videos or reels and drive real interactions, not just
vanity metrics.

5. Grow your email lists, memberships, and app downloads
Even if your business does not sell a physical product, it still needs a strong digital
presence and with paid social, you can:
 Build your email list for future campaigns.
 Drive app downloads to fuel your tech offering.
 Increase memberships or subscriptions by targeting people who are more
likely to join your community.
 The results are trackable, scalable, and when done right highly cost-effective.

Are you ready to harness the power of paid social media advertising?
Paid social is not just reserved for big brands with even bigger budgets, as it is often
the smaller businesses who will see the most benefit, thanks to its flexibility and
targeting power. Whether your goal is to sell, grow, hire, or engage, social ads give
you the tools to make it happen, but with full control over the budget and results.
Want to make your brand’s voice louder online? Get in touch with Big Voice
and let’s talk about building smart, affordable campaigns that speak directly to
your audience.