How Small Businesses Can Benefit from Social Media Management
Running a small business is no small feat. You’re juggling operations,
customer service, product development, finance… and then there’s marketing
– which somehow includes trying to show up on numerous social media
platforms, replying to comments, creating engaging content, tracking
analytics, and jumping on the latest trend before it dies out.
Social media has become a vital part of how businesses grow, connect with their
customers, and build brand credibility. But for many small business owners,
managing it consistently and strategically is just another plate to spin. That’s where
social media management comes in – and where a team like Big Voice can make a
real difference to your business.
The Challenge: Doing It All
As a small business, your time and resources are limited. You likely don’t have the
budget to hire a full-time marketing staff member, let alone a whole department. This
means social media often ends up being done “when there’s time” – which usually
means never, or it is done inconsistently without a clear strategy.
The result is missed opportunities, reduced visibility and a lot of wasted energy on
posts that don’t convert.
The Solution: Smart Social Media Management
Outsourcing your social media to a dedicated team like Big Voice can take the
weight off your shoulders, without the commitment and cost of hiring in-house.
Here’s how:
1. You Don’t Have to Hire a Full-Time Employee
Hiring a permanent staff member is expensive, as you need to cover their salary,
holiday pay, sick pay, pension, other benefits, training, equipment, and much more.
When you outsource, you get access to professional social media expertise without
the long-term financial commitment.
2. You Gain a Whole Team, Not Just One Person
Social media management isn’t a one-skill job, as it involves content writing, graphic
design, strategy, community management, analytics, and sometimes even video
editing. With Big Voice, you get a variety of expertise to grow your brand from a team
of specialists with experience across platforms, industries, and content types. We
can make your brand visible across Meta (Facebook, Instagram), LinkedIn, X and
TikTok whilst also helping you with your Google Business listing.
3. You Stay Consistent, Even When You’re Busy
We know small business life is unpredictable, as one week you’re on top of
everything, the next you’re deep in logistics or managing staff. Social media
consistency is key, and we will ensure your content keeps flowing, even when your
time doesn’t.
4. You Get Strategy, Not Just Scheduling
We don’t just post pretty pictures, as we create content that’s aligned with your
business goals to drive engagement, visibility, and conversions. You get a strategy
that works for your business, rather than just noise in the feed.
5. You Free Up Time to Focus on What You Do Best
By outsourcing your social media, we will keep your brand visible online, while you
focus on serving your customers, growing your business, and (finally) ticking a few
things off your to-do list.
Let Big Voice Take the Mic
If you’re ready to stop wearing so many hats in your business and start making real
progress, our team are here to help. Whether you need full-service social media
management or just a little strategic support, we’ll work with you to help make your
social media more effective and efficient for your business.
Get in touch with Big Voice today and let’s get your socials working for your
business.