Why “Search Everywhere Optimisation” Is the New SEO for Businesses
For years, Search Engine Optimisation (SEO) meant one thing – ranking on Google. But today, people search everywhere: through voice assistants, social platforms, maps, AI chat tools, and even smart devices.
That’s why at Big Voice, we believe in a new approach: Search Everywhere Optimisation – ensuring your business shows up wherever your customers are looking.
What Is Search Everywhere Optimisation?
Search Everywhere Optimisation goes beyond traditional SEO. It’s about making sure your brand is visible not just on Google, but across all discovery platforms, including:
- Voice search (Alexa, Siri, Google Assistant)
- AI-powered search results (ChatGPT, Perplexity, Gemini, Copilot, etc.)
- Social search (TikTok, Instagram, YouTube, Pinterest)
- Maps and local directories (Google Maps, Apple Maps, Yelp)
- App stores and smart devices
In short, it’s about being discoverable everywhere people search, not just where they click links.
Why It Matters Now
Search behaviour has changed dramatically over the last few years:
- Voice and AI search are growing fast – People now ask full questions and expect quick, spoken, or summarised answers.
- Social discovery is exploding – More than half of Gen Z now use TikTok and Instagram as their search engines.
- Local and “near me” searches dominate – Voice and map searches now drive real-world visits and sales.
- AI is rewriting how results are displayed – Search engines and chat tools summarise content, so you need to feed them clear, structured answers to be visible.
If your strategy still focuses only on ranking keywords in Google, you’re missing out on some huge opportunities.
What Search Everywhere Optimisation Looks Like
At Big Voice, we help brands expand their visibility across multiple discovery channels. Here’s how:
- Conversational Content: We optimise for natural, question-based queries – ideal for voice and AI search.
- Structured Data & Schema: We make your content machine-readable, so it can appear in AI summaries, snippets, and voice results.
- Local & Maps Optimisation: Consistent listings, rich local content, and “near me” visibility to capture high-intent local searches.
- Social Search Optimisation: Optimising captions, hashtags, and metadata so your brand shows up in TikTok, Instagram, and Pinterest searches.
- Speed & User Experience: Fast, mobile-friendly websites that both humans and AI assistants love.
- Analytics Across Surfaces: We track more than rankings, as we measure voice visibility, local impressions, and AI snippet presence.
Why Businesses Should Care
Optimising for everywhere gives you:
- More visibility across different channels
- Higher trust, by appearing in credible, AI-powered answers
- More leads and conversions, by reaching people when and where they search
- Futureproofing, as search behaviour continues to evolve
Put simply – Search Everywhere Optimisation makes your brand discoverable in the new search ecosystem.
How Big Voice Helps
Big Voice’s SEO services have evolved to reflect this broader landscape. Our approach combines the best of traditional SEO with modern, multi-platform optimisation, including:
- Voice and AI search readiness audits
- Local and map search optimisation
- Structured data and snippet targeting
- Social and app store visibility
- Technical SEO and performance improvement
- Ongoing analytics across all discovery surfaces
We help businesses not just rank, but be found, everywhere.
The Bottom Line
SEO has evolved. Google still matters, but it’s no longer the whole story.
Your customers are searching in more ways, on more devices, across more platforms than ever before. That means your optimisation strategy needs to evolve too.
Search Everywhere Optimisation is about making sure your brand is visible wherever it counts and Big Voice can help you lead the way.
Ready to Be Found Everywhere?
The way people search has changed, and your strategy needs to keep up. At Big Voice, we’ll help you amplify your presence across every platform that matters from Google to TikTok, Siri to ChatGPT.
Let’s make sure your brand has a Big Voice in every search.
Get in touch with us today to start your Search Everywhere Optimisation journey.