28 Jan Maximise Leads With Powerful Marketing and Sales

Posted at 15:53h in News by

 

Maximise Leads With Powerful Marketing and Sales

Sales and Marketing have two completely different roles but honour the same objective. Without one, you cannot have the other. Therefore, both must work in unison to grow a successful and economically-viable business. If you’re a business owner in Milton Keynes, keep reading to learn how you can outshine your competitors.

Did you know that Sales and Marketing alignment is rated as the most important success factor in achieving revenue goals? (Heinz Marketing, 2017 Marketing Performance Management Report)

So, how do they do this?

Firstly, it’s crucial to recognise that these are two different processes, but each has an equally high value and complements the other. So what is the difference between Marketing and Sales?

Sales is a direct process or activity that sells goods or services. For example, members of a sales team will reach out to potential leads and do their utmost to convert them into paying customers. This process could happen over the phone, through digital communication (such as email), or in-person and could take moments or weeks to complete, depending on the customers’ pain points. Sometimes, a salesperson can develop a relationship with the consumer 1:1, often providing tailored solutions.

Whereas Marketing builds long-term relationships with potential and existing consumers. It is the first step to creating leads and increasing overall brand awareness. Digital marketing takes on many forms, including:

  • Social Media Marketing (SMM)
  • Pay-Per-Click (PPC)
  • Content Marketing
  • Email Marketing
  • Viral Marketing
  • Search Engine Optimisation (SEO)
  • Influencer/Affiliate Marketing

These methods, when successfully implemented, will increase the reach of your product or service to your target audience by providing them with value and enlightening them about your offering and brand via incentives, promotions and campaigns. 

It doesn’t stop there. To ensure your clients continue to return, your Marketing team create a cycle that keeps your consumers interested and loyal to your brand after that first, crucial sale. Therefore, this process develops trust and engages your audience.

It’s vital to align these two roles in your business. Investing in high-quality digital marketing is essential to generate leads and support the sales process. Sales without Marketing is ineffective and nearly impossible to achieve. Yet, Marketing without Sales, makes your marketing efforts immeasurable and lacks both strategy and direction.

87% of sales and marketing leaders say collaboration between Sales and Marketing enables critical business growth. 

Picture the system as a relay race. Marketing starts the race at a steady pace, it nurtures and forms the relationship with leads, and then it passes the golden baton on to Sales, where they sprint past the finish line by completing the sale. Everyone cheers! 

Without Marketing, Sales wouldn’t be able to run from their starting point. However, to start the race again, Sales must feedback their statistics, and then, Marketing can begin again to produce even greater results.

60% of global respondents in a LinkedIn survey believed that misalignment between Sales and Marketing could damage financial performance. 

Overall, to reach your business goals and develop a sustainable strategy, Marketing and Sales should both be highly considered; otherwise, your business will ultimately fail.

Big Voice is the premier agency for digital marketing Milton Keynes has to offer. We support businesses and entrepreneurs with powerful ads and campaigns that outshine, or in this case, outrun the competition. Our reliable and cost-effective digital marketing services generate real results. Learn more about our fantastic new offers here.