14 Jun Facebook Ad Agency

Posted at 12:34h in News by

Is A Facebook Ad Agency Worth Paying For In 2021?

Organic reach has declined throughout all social media channels, and increasingly more businesses turn to digital platforms; therefore, a well-thought-through marketing strategy has never been so vital. Facebook Ad campaigns can play a crucial role in the success of your online presence and a Facebook Ad agency can help you achieve your business goals. Perhaps your business has been considering Facebook Ads for a while, but you’re unsure of whether they are worth investing in, or you’ve already tried them, but you are wondering if they’re really worth spending money on.

Facebook, Messenger and Instagram currently have 4.8 billion active monthly users – which means your ideal customers are highly likely to be on there.

So, the short answer is: yes – Facebook Ads are one hundred per cent worth investing in this year.

1.6 billion people worldwide are connected to a small business on Facebook.

Target specific audiences with Facebook Ads, work within a budget and see how well your ads perform. Facebook Ads are an effective way to market your business’ offering as long as you continually adapt and test new ideas.

A Facebook Ad agency can help you reach your ideal clients by targeting your ads.

Facebook has a significant amount of data that allows you to target your ads to a particular location, age, gender, language, behaviour and interests. Once you’ve defined your campaign objective, using audience segmentation, Facebook will promote your ads to users who belong in the demographics or demonstrate the behaviours you have selected.

Experts in a Facebook Ads agency can help you refine your audiences and even create a ‘custom audience’, also known as a ‘lookalike audience’; this works exceptionally well if you already have data about your existing customers. Then, Facebook can match similar profiles and show your ads to the right people. An ads agency can help you understand what visuals will resonate with your ideal clients and what copy will make them click. Furthermore, a Facebook Ads agency will use the data and analytics from the ad to evaluate the performance and test different options so you can reach your goals and increase your click-through rate (CTR).

Facebook Advertising is one of the most cost-effective digital marketing strategies. Suppose you want to reach an exact audience, track the success of your ads, engage your potential clients, build greater brand awareness, increase leads and see immediate, measurable results? In that case, a Facebook Marketing Agency should be an essential part of your digital marketing plan.

Are you searching for a reliable and affordable Facebook Ad agency?

Big Voice is an expert Facebook Marketing Agency – we help businesses large and small reduce the time spent finding good quality and relevant prospects by automatically generating more leads through Facebook Advertising.

Our campaign management includes auditing, strategy, campaign creation, rapid-fire testing, audience and persona research, plus tracking and ongoing management. Contact us today for more information, and we can chat about your business.

Can Facebook Ads Read Your Mind?

Facebook Advertising has evolved over the years; it initially started in 2004, with Facebook Flyers, where small businesses utilised extremely basic and cheap ads. Then, between 2013 to 2014, Facebook pages saw a significant drop in organic reach, also known as ‘Facebook Zero’ or the ‘Reachpocalypse’. In recent years, Facebook Ads have become one of the most powerful forms of digital advertising. Now, many marketing agencies view Facebook Ads as an essential part of any business strategy. Since then, this has driven Facebook’s stock prices to new heights.

But can Facebook Ads really read your mind?

Facebook Ads have become so effective in what they do that some people truly believe that Facebook Ads can read your mind and ‘spy’ on you. Facebook Ad agencies and experts can create, target and engage your potential clients through ads, leading to genuinely incredible results, which appears like they have mind-reading abilities.

So how do Facebook Ads ‘read your mind’:

  1. Precise Targeting

Facebook Ad Agencies can ensure your ad reaches your exact target audience depending on their location, behaviour, age and gender, making it extremely easy to get your message across.

Ad targeting has become more accurate and precise because Facebook allows you to target through behaviour. For example, if you’re a boutique hotel, you can target someone travelling to your location if they have used a travel app within the last thirty days. Or, if you sell a product online, you can reach potential customers based on their previous purchases and shopping behaviours within your industry.

  1. Analyse Measurable Results

An effective and successful Facebook Marketing agency will continuously evaluate and test your ads to see what works best with your prospective and current clients. Also, a Facebook Ads agency can help you track your ad’s impressions, clicks, and conversions through the Facebook Pixel, ensuring you can keep improving and producing the best possible results.

If a Facebook Ad is left and forgotten, it will likely be unsuccessful and produce a poor ROI. Instead, if you keep optimising and testing your ads, you will build a successful Facebook campaign and see a higher ROI.

  1. Staying on Trend

Social media is constantly updating, changing and evolving. An easy way to keep on top of trends and understand your target audience is by looking to your competitors and scanning through your social media channels. Then, you can remain relevant and find inspiration, which can give you an advantage over your competition.

You can also research your audience and interact with them to work out what they want and how to best deliver your offering. For example, Statistica states that in October 2020, there was an estimated 4.08 billion active mobile social media users worldwide. So a considerable proportion of your ad strategy should include interaction with mobile users.

Big Voice is an expert Facebook Marketing Agency that helps businesses reduce the time spent finding good quality and relevant prospects by automatically generating more leads through Facebook Advertising.

Our campaign management includes auditing, strategy, campaign creation, rapid-fire testing, audience and persona research, plus tracking and ongoing management. Contact us today for more information, and we can chat about your business.