24 Jan Digital Marketing Tips & Trends in 2022
Digital Marketing Tips & Trends in 2022
Milton Keynes is the eighth fastest-growing UK commuter town, and it doesn’t show signs of slowing down.
You’re on this page because you’re looking to grow your business successfully. So, whether you have a relatively new business or you’ve been established for many years, now is the perfect time to invest in your digital marketing strategy and build your online presence in 2022. Keep reading to find out the latest and greatest tips and trends in the digital marketing world.
Storytelling
It has never been easier to shop. Your clients can purchase your offering directly from your social media posts, video content (on specific devices) and adverts. But how can you grab their attention?
According to Think Google, using the ABCD method will help you create compelling ad copy that sells. ABCD is:
Attention: Hook and sustain people with an immersive story
Branding: Brand early, often, and richly
Connection: Help people think and feel something
Direction: Ask them to take action
Research shows that ads with ABCD drivers are likely to see a 30% lift in short-term sales. If you want to capture your clients’ attention and follow through with sales, your ads need to step up a notch and get ahead of your competitors.
Global e-commerce sales grew by nearly 30% last year. As a digital marketing agency, we understand the importance of optimising and creating effective copy that generates measurable results; that’s why we continuously track and test content to get you the best outcome.
Search Intent
SEO has always been a foundational tool for digital marketing agencies, but you should also highly consider search intent in 2022. Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search.
Google has spent years continuously improving its algorithm to understand users’ searches. Take a moment to consider your own actions. When you use Google Search, are you looking for a specific website, answering a question or purchasing something?
Google ranks its pages to best suit your search – that’s why it’s vital to optimise your content with search intent in mind, then you can gauge what content Google will recommend to your clients.
In December 2021, Google released an article that describes trends from an analysis of millions of high-growth searches from around the globe, ‘people remain careful in their approach to socialising, as demonstrated through a 150% increase in searches containing “near me with outdoor seating”. To be there, successful marketers must be fast and helpful, starting with search.’
As a digital marketing agency, we have seen massive success by responding to target market research and using the right messages at the right time to the right audience.
Privacy
Did you know Safari and Firefox browsers already block third-party cookies by default?
But that’s not all.
The latest research shows that 42.7% of internet users worldwide use ad blockers.
There are stacks of information and statistics proving that web users will have more privacy online – this means there could be fewer data points about potential customers. But not to worry, digital marketing is evolving using different techniques (omnichannel marketing) and other elements that act similarly to third party cookies. At Big Voice, we stay on top of the latest options and research, so you don’t have to.
Big Voice is the premier agency for digital marketing Milton Keynes has to offer.
We support small to mid-size businesses and entrepreneurs with powerful ads and campaigns that outshine the competition. Our goal is to help you grow your business through effective, targeted digital marketing.
When you’re ready to engage with YOUR target audience, please take the time to get in touch with the Big Voice team. We pride ourselves on honest, effective communication, reliable and effective marketing at an affordable price for most businesses.