Did You Know? A Quiet Shift in the Digital World Is About to Benefit
Small Businesses – READ ON…
At Big Voice, we spend time understanding how people show up online, how they shop, how they search, how they make decisions, and where their attention naturally flows, and recently, one insight made us stop in our tracks:
Every single week, close to a billion people are using ChatGPT.
However, these aren’t passive scrollers, doom-swipers or casual browsers.
They’re people arriving with purpose – asking questions, comparing options, solving problems, planning purchases, and trying to make confident decisions. In other words, it’s one of the most intentional audiences the internet has ever seen, and it’s growing at a staggering pace.
And this is where things get very interesting…and asks the question – When will Open AI run Ads in ChatGPT?
Well, a change is coming – quietly, but powerfully, as at some point soon, Sam Altman and the team at OpenAI apparently plan to switch on advertising for the 80% of ChatGPT users on free accounts. When they do, something unusual is likely to happen:
The ads will probably be surprisingly cheap for the first year, maybe even the first two years.
This is not because ad space is unlimited – as it isn’t – but because launching with low prices would be a strategic masterstroke.
Undercutting Google and Meta forces the giants to react, which sends shockwaves through the entire digital advertising ecosystem. And those shockwaves create opportunity and a rare 12–24 month window of advertising gold for small businesses.
If this plays out as expected, small businesses may suddenly find themselves with access to something that’s been disappearing for years: High-intent traffic at
genuinely affordable prices. Imagine being able to reach people at the exact moment they’re thinking, planning, searching, or deciding, but instead of paying inflated rates, you’re paying half of what you’d normally expect.
There won’t be a grand announcement, a countdown or a banner saying, “The Cheap Ads Are Here!” These shifts don’t arrive loudly, as they begin quietly… and the early adopters win big.
We want small businesses to be ready before everyone else notices. At Big Voice, our mission is simple: give founders, small teams, and independent brands the same strategic advantage the big players enjoy.
That’s why we’re watching this transition closely and preparing our clients so they’re not scrambling to catch up when the switch flips. Instead, they’re ready – positioned, sharpened and able to move fast.
If you want your business to be one of the ones that actually benefits from this once-in-a-generation shift, now is the moment to prepare.
We can help you:
• audit your current visibility and digital footprint
• strengthen and clarify your messaging
• build the foundations for a smarter, intention-led approach to promotion
• design campaigns ready to deploy the moment the opportunity appears
In short – get a plan in place for when Open AI run Ads in ChatGPT.
Because when a landscape changes, the biggest winners are never the ones who reacted – they’re the ones who were already positioned, with systems in place and a plan ready to go.
Want to Be Ready? Talk to Big Voice.
If you’d like to get ahead of the coming change and not find out about it after everyone else is already benefiting – get in touch.
This may be one of the most important opportunities small businesses will see for a very long time. Let’s make sure you’re ready for it.