02 Mar Four Social Media Marketing Platforms your Small Business Needs
There are now hundreds of social media platforms and thousands of ways to boost your business’ online presence, engage your customers and increase sales. With all these new opportunities and ever-changing algorithms, it can make you question which channels should your business focus on and invest in. We believe these are the four crucial social media platforms your company should establish and utilise:
- Facebook for your Small Business
A Facebook Business page is key to the success of your digital marketing strategy. Facebook has become the hub of social media and online marketing. Facebook boasts 2.8 billion monthly active users and is officially the most prominent social network worldwide.
A Facebook page is a great way to build brand awareness at a local level. You can connect and engage with your current and potential customers. By sharing your business’ values, principles, culture and employees alongside your products and services, customers are more likely to trust your company. In doing so, your business builds a brand and a personality that can help prospective consumers determine if your business aligns with them.
If you use the appropriate SEO for your brand, a Facebook page can be an effective strategy to rank higher on Google.
Facebook also collects data from every user, even after they have left the site – it is one of the best platforms to advertise and reach your target audience. By directly aiming towards your ideal clients with your appropriate message, Facebook ads can be a hugely successful tool for your business.
- Instagram for your business
Instagram is continuously updating to help businesses grow. It has now introduced the ‘shop’ function, where you can purchase directly from the app – this excellent news for small businesses looking to sell products directly to their followers and expand their potential customers.
It’s a visual platform that allows your audience to see your face and what you offer – this adds trust and a sense of uniqueness that differentiates you from another business. High-quality content adds value to your company and attracts consumers.
Instagram is known for its high engagement. When you utilise ‘Stories’, you can run polls to see what your customers want from you and get their feedback directly for free.
Using hashtags and a location tag in each post is a great way to reach your target market or advertise to certain areas and the right people.
Like Facebook, Instagram is a great place to run effective campaigns and Instagram ads that will send traffic to your website or send users to buy your products directly from your account.
- LinkedIn for your business
LinkedIn is a professional business network where you can build connections and create a company page.
It is the perfect resource for your small business. Studies show that 80% of B2B leads come from LinkedIn.
Just like Facebook, it is a great place to signify your business’ core values and principles alongside your products and services.
You can share your expert knowledge and connect with other professionals to form a community. Communities create meaningful discourse and genuine trust, which drives your business’ growth.
- Twitter for your business
You only have 280 characters per tweet, but effectively utilising Twitter can enhance your business’ success.
It’s an excellent source of customer service. A potential customer will likely check your Twitter page first if they want to read real reviews, feedback or learn more about your products or services.
As well as engaging with customers, you can create a brand and a voice, whether that’s humour or informative or discussing trending hashtags.
As a social media marketing agency, we continuously review and study the latest trends, complete in-depth market research on your industry and competitors, and target your ads so that they reach your ideal clients. We do it all so you can focus on other aspects of your business. Contact us for more information so we can create a social media marketing plan for your small business.