Why Do You Need Social Media Management?
Social media management is the system of not only publishing posts on social media channels such as Facebook, & Instagram but of creating the content too. Each of these channels, as well as many more we haven’t mentioned, has its own style and way of doing things, so it’s imperative you have a social media manager who understands the differences and can give you what you need.
Wait a moment… what social media manager?
Well, although you might not have one at the moment, having a social media manager in place can actually help to boost your business considerably, and more than pay for itself over time. Here are some of the reasons you should consider outsourcing your social media management.
You’ll Be Advertising On The Right Channels
There are lots of different social media platforms, and lots of different ways that people use them. If you are marketing to other business users, for example, Facebook might be a good option. If you are a retail customer, Instagram could work well. But what about all the others? Who uses them and will they be of use to you?
The simple answer is… it depends. Market research will help you to understand which platforms your customers are using, and you’ll then be able to post updates on those channels, and not worry about the ones that aren’t suited to your needs, and aren’t where your customers are going to be.
This takes time. It takes time to build a following, it takes time to manage a page, and it takes even more time to manage multiple pages. Social media management, when outsourced to experts, will save you all this time, and you’ll have experts on hand to help you.
Develop A Strategy
Even if you do know which channels to focus on, do you know how to create a social media strategy that works? It’s not just a case of posting some pictures up each day and hoping for the best; there is a lot of work ‘behind the scenes’ that needs to be done in order to ensure you get the most out of your social media accounts.
This can be hard work. It can be time consuming. It can, for those who don’t like marketing, be boring… We love it, though. It’s what we do all day every day and we know social media management inside out and back to front. We can develop your strategy for you and, what’s more, we can implement it. Now it clearly makes sense to outsource. Big Voice are a small social media agency based in Milton Keynes and cover Bedford, Northampton and the surrounding areas.