25 Jan Using Social Media For Local Business Effectively
With the increase in remote working, people on different digital and social media platforms have been increasing. Social media for business is a vital part of digital marketing and the positioning of your business.
By leveraging different social media platforms like Facebook, Instagram, Twitter, and YouTube correctly for your business, you can grow social media for business faster. If you are a local business, there are different ways you can use social media. First, let’s see some statistics on social media for business:
- About 42% of the world’s population has a social media account. That’s 3.2 BILLION users across the globe.
- 71% of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.
- The likelihood that a consumer will recommend a brand on social media to others is about 71%.
Here are some ways your local business can use social media effectively:
1. Build a community online locally
With the help of social media channels like Facebook, Instagram, etc., you can build a community online locally. Note that it is not a one-time work. To make a community from scratch and keep growing it, you will need to keep putting efforts consistently. You need to create and deliver high-quality content to your audience regularly. With your social media community, you can interact, educate, and also ask for suggestions.
2. Use local targeted ads to engage with the right audiences
Growing social media handles from scratch may seem long process. This is when the importance of social media advertising comes in. On giant social media channels like Facebook and Instagram, you can run ad campaigns and target your local audience. This way, you can engage with the right audience. For example, if your business is in London, you can run Facebook ads showing ads only to people in London.
3. Showcasing your work
Social media can also be used for showcasing your work. Adding your customers’ reviews on social media will boost your conversion rate. For example, if you are a business consultant, you can ask your clients to record a video on how you helped them with their business.
4. Educate your audience
On various digital channels, the thing matters the most is content. To stand apart from the rest of the competitors, you need to publish high-quality content on a regular basis. Your content doesn’t necessarily to be commercial; you can share educational/informative content as well. Depending on your business, you can share different kinds of informative content on social media.
5. Improve search engine rankings
Increasing search engine rankings is a great way to get found online, organically. The question is, “Is it possible to increase search rankings through social media for busines?” Yes, you can improve your website’s search engine rankings using social media. When share rate on your social media increases, your website’s domain authority also starts to increase.
Social media channels can be used in different ways. The important thing is finding the right platforms and sticking to them. The effective use of social media can help your local business build brand, generate leads, improve SEO, etc.