Using social media for business is now a recognised option for business owners. But what about Instagram? An Instagram ads manager will be able to help you get to grips with this image based platform, but is it really good for business? The answer is yes, and here are some reasons why.
A Face For The Brand
It is often said that people like to buy from people, and if that is the case then Instagram is the best place to showcase that part of your business. People will be able to put a face to your brand and not only that, they will be able to see the personality behind it all as well. Far from being a corporate business with no real identity, you will be remembered and liked by those who are most likely to buy from you.
Boost Your Sales
Having the right kind of content on Instagram with an Instagram ads manager means you can boost your sales. As long as not everything you post is a sales pitch, and those pieces of content – which you shouldn’t ignore – are interspersed with good, engaging content (getting this right is a fine balancing act and why you should ideally engage a professional company to do the work for you), people are going to be interested in buying from you. Although you are engaging with them for the most part, don’t forget that Instagram for your business is all about making more sales.
Stay Up To Date
Instagram is great for getting more engagement with your potential customers, but it’s also useful to use in order to stay up to date with current trends both in your industry and in the wider world in general. This is why you should follow Instagram accounts rather than just to try get as many followers as you can. When you do this, you will start to see trends and you’ll see how other people use the platform, and this can help your own Instagram account too. Although you shouldn’t every directly copy what another company is doing, you can use their ideas to influence your own should you need to.